Founder is a content marketing WordPress theme. The theme is ideal for company founders, co-founders, startup owners, entrepreneurs, business owners, marketers and bloggers. Founder is the best theme for creating a website for personal branding. The whole theme’s interface was built with content marketing in mind. The design is minimalistic and clean with a focus towards the content being displayed so that the viewer’s attention is immediately grabbed.
This simple theme comes with all the essential functionalities required for content marketing. You can sell your content on it and even include digital downloads. The newsletter subscription option helps in easily creating a subscriber list for your site.
For more detailed view of the theme, given below is an in depth analysis regarding Founder’s design, functionality, performance and support.
Design and Usability: (8/10)
Founder is made on the less is more principle. The theme is inclined towards keeping things simple, clean and modish all at the same time. Not only the theme is simple, it still has very unique and beautiful design options. Let’s have a look on these.
1. Multiple Design Options:
It offers different styles and formats for making each website standout. The option of unlimited colors and fonts make branding easy. There are four types of Post formats supported by the theme i.e. image, audio, video and gallery. The layouts are exquisite and pretty for all these formats. Whether it’s a podcast section or simple blog post, every element comes together in a beautiful manner. Each sub-page and blog post has the option of large featured images. The availability of left, right and hidden sidebar increases the flexibility of the design. The homepage testimonial slider adds an extra bit of glamor to it. The Font Awesome Vector Icons are also included in the theme.
2. Multiple Templates:
The theme includes eleven-page templates that are uber chic and neat with their design and layout. Just add your content and you are good to go.
3. Social Media Integration:
The social media integration in Founder is commendable. There is social media menu present. You can turn on the social share on all posts and content leading to more reach of your content.
Founder theme provides good functionality options using which site handling can be made very easily. Here are few functionality options:
1. Customization Ease:
Founder uses WordPress’s Visual Composer which aids in building of pages and posts. Child theme and demo’s inclusion make setting up of the theme even more convenient.
2. Responsive Layout:
The theme is responsive in nature with different menus for mobile and desktop versions.
3. MailChimp Plugin:
Founder caters email marketing by integration of the MailChimp Newsletter Subscription plugin and widgetized subscription form. You can build your subscriber list in no time. You can add your subscriber form on the homepage and sidebar as well.
4. Easy Digital Downloads Plugin:
With this plugin, you can easily sell (or make it downloadable for free) your digital products on your website. Whether it is an e-book, audio file or White paper, you can upload, manage and sell them with ease.
Founder takes special care in maintaining the widget support so that you can add content easily into the sidebar or any other areas without facing any hurdles.
6. Multilingual Ready:
The theme is translation ready with .po and .mo files included in the purchase package. You can include your own file as well.
Search Engine Optimization, Performance & Code: (7/10):
Let’s have a look on Founder theme in terms of SEO, speed optimization and code since these factors are very important for truly competing sites.
Founder is not search engine optimized. It is therefore recommended that SEO plugins are used for more exposure and high ranking in search engine results.
2. Structured Data Testing Tool:
The theme’s code structure is good and clean which can be observed from the result of structured data testing tool.
3. Page Speed:
Founder’s page speed requires improvement on both desktop and mobile devices. High speed can be achieved by implementing WordPress speed optimization practices and techniques.
Due to the presence of render blocking JS and CSS elements there is a delay occurring in rendering of the pages. Therefore, it is recommended to remove these elements for the sake of better page speed.
5. Minify CSS and Minimize JS:
Updates, Support and Documentation: (9/10)
The theme has been regularly updated in the past and promises more updates in the future as well. The Founder theme’s support is wonderful. The support team replies promptly and guides the customers with step by step instructions. The documentation of the theme is available in PDF format and is presented in an aesthetically pleasing manner. There are also self-explanatory video tutorials of the theme which makes the configuration of Founder easy.
- Clean and minimalistic Design
- Digital Resource Downloads Feature
- Video Tutorials
- Average page speed
- Render blocking JS and CSS
- Less flexible
Founder is a simple theme with only essential features required to make any content marketable via website. It is made to tell the story of your company, business or startup in a dynamic and beautiful manner. If power packed theme is not your deal then Founder is best for use.